You’ve worked hard to build your business, pouring your heart and soul into what you do to try and make your community a better place doing what you love. However, as a small business owner, you know that being great at what you do and providing excellent customer service will only get you so far when it comes to capturing new leads and growing your business. Unfortunately, word of mouth just isn’t enough to get the word out about your business in the digital age. That’s why your small business needs a big digital presence to thrive. Continue reading for a closer look at the importance of digital marketing for small businesses.

When most people have consumer needs, the first thing they do is head to Google and search for solutions. For example, if a homeowner is dealing with a termite problem, they might search for something like “causes of termites.” From there, they might end up on a pest control business’s website and learn that the best way to control termites is to call a professional exterminator. Now they’re going back to Google and searching for “termite exterminator near me.” If your pest control business has built up a digital presence with a great website, optimized Google Business Profile, and a strong showing of positive reviews, you’re more likely to get found by that homeowner who needs help restoring their home.

Even if a local prospective customer already knows of your business, they’re still likely to do some research before they pick up the phone or visit you in person. They might Google your business by name to look at customer reviews or browse your website to assess your business’s expertise and trustworthiness.

Building a digital presence means more than having a website. It involves positioning your business to be seen at the right time by the right people, right in your backyard. With the right digital marketing foundation, you can capture new leads, convert those leads to paying customers, and inspire ongoing customer loyalty, allowing you to continue pursuing your dream as a small business owner.

At Plumfun Media, we’re passionate about helping fellow business owners find their success by offering a full suite of digital marketing solutions. It all begins with your customized digital marketing playbook, which will serve as your roadmap for building your digital presence. Contact us today to claim yours.