Ideas are cheap. Evidence is useful.
Plumfun Media finds real customer problems, tests whether people want a solution, and turns the strongest opportunities into practical digital products and software.
Inside the lab
We start small, listen closely, and follow the evidence. These are the problems we’re investigating and the tools already available.
WOSO is becoming a personal command center for following the teams, players, matches, news, and viewing information that matter to you.
Explore the WOSO Watch PlanMarathon MealFlow is testing a simpler way for runners to plan everyday meals around training—without having to rebuild the week from scratch every time mileage changes.
See Marathon MealFlowID Camp Fit is exploring how players and parents compare camps, judge fit, and decide where their time and money have the best chance of paying off.
Take the Free AssessmentThe $10K Funnel Failure Checklist gives you 26 practical checks for catching broken pages, forms, emails, tracking, and checkout steps before launch.
Get the Free ChecklistThe Plumfun method
We do not build products because an idea sounds clever. We earn the next step by finding a real problem and watching what people actually do.
Listen for repeated questions, frustrations, workarounds, and expensive mistakes.
Put a clear promise in front of the right people and measure genuine action.
Turn proven demand into the smallest useful product—then improve from evidence.
Meet the founder
I combine operational judgment, marketing technology, and real-world testing to turn unresolved customer problems into useful digital products and software.
Plumfun Media is where ideas get pressure-tested, promising problems get explored, and useful solutions earn their way into the world.
Curious by nature. Practical by experience. Evidence obsessed.