Did you know that Google offers a free tool for businesses that helps businesses get seen on Maps and Search? Your Google Business Profile (GBP) is a powerful tool that functions like a mini website for your business, and it may be one of the most important elements of your online presence. You may have a Google Business Profile even if you’ve never verified and claimed your business. However, to make the most of your GBP, you should claim your listing, complete your profile with accurate information about your business, and update it often with new photos and posts. Here’s a closer look at why it’s so important to utilize your GBP.

When someone searches for your business by name, your Google Business Profile will be the first thing they see. Your GBP is also visible if someone finds your business via a local search on Google Maps. If they don’t see current photos, accurate information, and a link to your business’s website on your Business Profile, they may have second thoughts about trusting your business.

If someone needs to know your business hours, phone number, or get directions to your business, they’ll count on your GBP to provide that information quickly. If information is missing or inaccurate, it reflects poorly on your business.

By regularly updating and optimizing your GBP, you will appear more often in search results for relevant local searches, and you may see an increase in traffic to your website. With more visitors on your website, you may improve your organic search rankings as well.

Need help making the most of your Google Business Profile and other local SEO tools? Count on Plumfun Media to get it done. We love helping local businesses in Sacramento build their online presence, so they can see more growth and long-term success.