Why Google Reviews Matter for Businesses in the Home Service Industry

Monday, November 25, 2024

Home service businesses face a unique challenge when it comes to converting leads into paying customers. These businesses must gain the trust of potential customers without ever meeting them in person prior to an in-home consultation. If you are an HVAC professional, handyman, electrician, plumber, landscaper, or any other home service professional, online reviews will play a huge role in building trust among potential customers so that you can book more service calls and grow your business. If you’ve struggled to get many reviews for your business or have one or two bad reviews dragging down your star rating, Plumfun Media can help.

Continue reading for a look at why Google reviews matter for your business, and then schedule your strategy call with us to clean up your online reviews.

Word of mouth doesn’t cut it anymore.

Consumers aren’t asking their friends and neighbors for recommendations on local services anymore. Instead, they’re heading to Google to find businesses to provide the services they need. If a potential customer spots your business and sees a low star rating or a low volume of reviews, they might turn to one of your competitors instead.

Customers need to trust you to enter their homes.

You know you provide great service, but how will your customers know that before you visit their home for a service call? They’ll likely be reading through your Google reviews to see what previous customers had to say about your business’s professionalism and trustworthiness.

Great reviews can boost your local visibility.

Before potential customers can read your Google reviews, they have to find your business on Google. If you have a high volume of reviews with an overall positive rating, your business is more likely to rank higher in local searches.

It is possible to take control of the conversation that’s happening about your business online. With Plumfun Media, you can increase the number and frequency of Google reviews for your business, and you can even stop negative reviews in their tracks. Contact us today to get started.

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