Understanding Local SEO (and Why It Matters for Your Business)

Tuesday, May 27, 2025

Are you struggling to grow your business because customers in your area can’t easily find you online? If your business isn’t showing up in local search and maps results, local SEO can help you turn that trend around. Here’s a closer look at how local SEO services from Plumfun Media can help you rise through the ranks in local search results.

Local SEO Utilizes Offsite Tools

Unlike traditional SEO services, local SEO focuses on offsite tools to bolster your position in search results. Instead of optimizing your website with onsite updates, our team will utilize local citations on third-party websites, Google Business Profile optimizations, and Apple Business Connect. These tools will help to boost your brand authority and improve your visibility online.

Local SEO Helps You Get Seen in Local Searches

If you run a small, local business, you don’t need to be found by web users who don’t live or work in your community. Local SEO only focuses on getting your business seen by a local audience within a specified region. Therefore, you’re not wasting resources trying to build your web presence in areas that won’t benefit your bottom line.

Local SEO Requires Ongoing Effort

If you are going to invest in local SEO, you should be ready to commit to a monthly plan. You will see a gradual improvement in your search ranking over time, which requires ongoing effort. Fortunately, you don’t have to do it all yourself. With the right digital marketing partner running your local SEO campaign, you can sit back and relax while your business climbs the ranks in search results.

For all the marketing help you need to make an impression on your local audience, contact Plumfun Media to develop your customized digital marketing plan. Schedule a strategy call with our team today to get started.

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