Google Business Profiles are often overlooked by business owners, yet they are a free, easy-to-use tool that allows you to take control of your company’s online presence on Google. When you optimize your Google Business Profile in Sacramento, CA, you can improve your ranking on Google’s results pages, reach your targeted local audience, maintain consistent online messaging, and drive traffic to your website. At Plumfun Media, we can help you leverage the true marketing power of your Google Business Profile. Here are six ways we can help you optimize your Google Business Profile to connect with your customers.

First, Google your business and see what shows up. If you see a link that says “claim this business,” click on it. You can also go to Google.com/business and click “manage now” to create a listing. Next, you will have to verify your business. Google will send a postcard to the business address you entered and you will log back into your account and enter the code on the postcard to verify your business.​

When you’re filling out your Google Business Profile, make sure to use accurate information. Use your real business name, a local phone number and address, and up-to-date hours of operation.​

Create a compelling profile. Fill out the description for your company in your own voice, and avoid keyword stuffing or using AI-generated text. You want to sound authentic and real.

Upload high-quality photos and videos that showcase the unique products, services, or values your company offers. Don’t use stock photos.

Encourage customers to leave reviews, and share positive reviews across your social media platforms. Reviews will help new customers find you, give existing customers a voice, and establish your company as authentic.​

Controlling the conversation about your company will help you control your online reputation and brand messaging. Don’t ignore the questions and answers section in your Google Business Profile. Answer questions authentically and politely to help you stand out as a trustworthy local business.

Ready to optimize your Google Business Profile in Sacramento, CA? Reach out to us at Plumfun Media and our digital marketing experts can help you create a personalized digital marketing playbook for your company. Call us today or book a strategy session online to learn more about becoming a member of the Plumfun Media family.