For many home service businesses, the winter season causes business to slow down. With people spending money on holiday gifts and travel, they’re less likely to be thinking about home repairs and maintenance. Your business can take advantage of the slow season by ramping up your marketing efforts at a time when your competitors may be backing off on their marketing spending. Here’s a look at how you can leverage the slow season with off-season marketing to see more leads this winter.

While homeowners may be more budget-conscious this time of year, they’ll still know a good deal when they see one. Therefore, now is the perfect time to run seasonal specials to get more calls coming in for new appointments. For example, if you run an HVAC company, you might offer a discount on seasonal tune-ups for home heating systems.

Even if you aren’t able to get more appointments on the books for the winter season, you might incentivize early appointment booking for when business picks back up in the spring. For example, your landscaping company might offer discounted lawn care packages when customers pre-pay and book their first appointment ahead of time.

At a time of year when you are less busy with service calls, you might consider revamping your digital marketing strategy with a website redesign. If you are ready for the busy season next year with a brand new website that makes it easier for customers to find your business and book appointments online, your marketing dollars spent in the off season will be well spent.

Plumfun Media can help your business get seen online in every season. Our digital marketing team specializes in helping local businesses thrive with proven marketing strategies. Contact us today to learn what we can do for your business.