How to Make Your Business More Visible in Local Searches

Monday, December 09, 2024

If you are thinking about painting your house, and you’re considering hiring a professional to get the job done, where do you turn to find local house painters? If you’re like most people, you’ll head to Google or another search engine and type in something like “house painting services near me.” So, if you run a business offering any type of home service, you’ll want to ensure that your business is among the top results for searches like the one we just described. But how do you get there? With the right local SEO marketing services, you can make your business more visible in local searches, so that you keep your appointment book full.

Claim Your GBP and ABC Accounts

One of the most critical components of local SEO marketing is the use of GBP and ABC, or Google Business Profile and Apple Business Connect. These tools ensure that your business is listed on Google Maps and Apple Maps, and that customers will find accurate, current information about your business on your listing.

Once you claim your profiles with Google and Apple, you will want to ensure that they’re optimized with a keyword-rich description of your business, current business hours, appropriate business categories, and plenty of photos from your business. You should also regularly update each profile with special holiday hours, new services, and any other updates you might want to share with your prospective customers.​

Make Your Website Content Detailed and Informative

While GBP and ABC can help you get your business on the map (literally), you also need to ensure that your website is primed to rank well in search results. That means having plenty of detailed information about your service offerings. Your website should have a dedicated page for each service you offer, along with a homepage, an about page, and a contact page.​

If your website is lacking, or you’re not sure where to start with offsite tools for local SEO, count on Plumfun Media to help you boost your presence in local searches. Contact us today to get a FREE digital marketing playbook that outlines all the steps you need to take to get your business seen online.

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