As various social media sites emerge and ebb and flow in their popularity, Facebook remains a standard fixture in the world of social media marketing. With the largest network of users among any social media platform worldwide, Facebook offers a vast potential audience for your business to reach. Of course, to do Facebook marketing well, you need to have a large volume of followers for your business. Here’s a look at some key strategies to help you drive up the number of followers for your business, so each of your posts is seen by more potential customers.

When you post on Facebook, those posts are only featured on your followers’ timelines. Therefore, to get more traction with your organic Facebook marketing, you need more followers. That’s where Facebook Ads can be beneficial. With ads, you can target specific audiences who are likely to be interested in your business but don’t yet follow you. You can also target users who have visited your website but are not yet connected with you on Facebook.

Social media users have short attention spans, so you need to make sure that your posts stand out and are more likely to get viewed, shared, and liked by your followers. Adding incentives—e.g., “like and share this post to enter our contest”—can drum up more user action and get your existing followers to recruit new ones by sharing your content within their circles.

It doesn’t take long for your Facebook page to go stale if you aren’t consistently posting new content. However, you should go a step further and interact with your followers by liking and commenting on their posts and responding to comments on your posts as well.

Master social media marketing and every other component of your digital marketing needs with Plumfun Media. Connect with us today to learn how we can help your business grow.