When you own a small local business, you may not have the budget, staff, or resources needed to launch a major national marketing campaign. However, you will be competing with national corporations that have vast resources and budgets. At Plumfun Media, we excel at small business marketing in Sacramento, CA, helping local businesses compete on a national level by leveraging our extensive knowledge and experience to ensure they stand out in a national marketplace. Here are a few of our tips for competing with (and beating) national competitors.

You have probably heard the phrase ‘know your audience’ so many times that it has lost meaning. However, the best way for a local business to compete in a national marketplace is to know their target audience intimately. You need to have a deep understanding of your customers’ wants, needs, preferences, shopping habits, pain points, and obstacles in order to tailor your marketing efforts to them directly. You also need to know your competition. Thoroughly research their marketing campaigns and brand messaging to identify what works and what doesn’t and uncover their strengths and weaknesses.

You need to know how to highlight what sets you apart from the competition in order to establish yourself as a viable competitor. Outline your company’s unique selling proposition (USP) and utilize it throughout your marketing efforts and branding so that customers know why to choose you over your competitors.

Large, national companies have a much larger customer service team. However, they may not offer a personal touch when it comes to addressing customers’ questions and concerns. You can set yourself apart by prioritizing exceptional customer service, responding directly to customer concerns and questions, and encouraging customer feedback to build brand loyalty and trust.

At Plumfun Media, we use these strategies along with many more to create highly personalized small business marketing plans in Sacramento, CA, for our clients. We can help you develop effective marketing and branding that establishes your company as the one to beat in your market. Call us today or book a strategy session online to learn more about becoming a member of the Plumfun Media family.