One of the trickiest aspects of digital marketing is knowing how to connect with your target audience online. Many businesses traditionally rely on in-person interactions to provide great service and ensure that customers have positive experiences. However, in today’s digital environment, most customers will encounter your business online before they ever meet you in person. Therefore, you need to know how to build a personal connection through your digital marketing strategies.

In order to create digital assets that truly speak to your target audience, you have to know who your audience is. Beyond basic demographics, think about the common interests and hobbies of your audience, along with their daily challenges and the type of language they use. Building customer personas can help you ensure that your website, social media posts, Google Business Profile, ads, and other digital assets all feel personalized to your ideal customer.

You don’t want prospective customers to visit your website only to look at just one page and click away. You want your site visitors to be guided through a customer experience that showcases your business’s vision and brand values, all while driving them closer to converting. Build a website that tells a story and compels users to continue clicking and follow through by making a purchase, filling out a contact form, or booking an appointment.

You probably know how important customer reviews are, but you may not realize how important it is to interact with those reviews. Responding to customer reviews—whether they’re positive or negative—shows your customers that you care about their feedback and want to hear their opinions.

With Plumfun Media, you can learn how to better connect with your target audience and leverage a variety of digital marketing tools to ensure that your local business gets found by the right people at the right time. Contact us today to get started.