If you run a local business, you probably know firsthand that word of mouth simply isn’t enough to get the word out about your business in 2024. Instead of relying on customer referrals to grow your business, you need to build a robust online presence that gets your business’s name out there and showcases why someone should choose your business over the competition. Below is a closer look at how the right digital marketing solutions can help you foster real growth for your business.

Digital marketing tools like local SEO, Google Business Profile and Apple Business Connect optimization, and onsite SEO will help you gain a more prominent presence in local searches. If you run a home service business like an HVAC company or a local landscaping company, being easy to find on Google will help you get more calls and see a growing base of customers for your business.

Unlike retail stores and restaurants with physical locations in the community, most home service businesses do not have prominent storefronts that attract the attention of locals. So, it’s up to your digital presence to get the word out about your business and boost brand awareness. The right digital marketing solutions can help you get seen more often on Google Maps and Apple Maps, so locals in your community know about your business.

Online reviews have essentially replaced personal recommendations, so if you don’t have many reviews to speak of, it will be hard for your business to build trust with prospective customers. Fortunately, there are solutions that can help you get more positive reviews and stop negative reviews in their tracks.

With Plumfun Media, you can get on the path to real growth for your business by investing in proven digital marketing solutions from fellow small business owners. As a local Sacramento digital marketing agency, we care about helping other businesses in our community thrive. Contact us today to get started.