PPC ads, or pay-per-click ads, can essentially give you a boost to the top of search results where sponsored links are presented to users prominently on search engine results pages. However, ensuring that PPC ads are successful requires extensive keyword research and fine tuning of ad copy and landing pages to ensure that your ads are featured more frequently—and thus more likely to get clicked on by your target audience. One way to optimize your keyword strategy and gain an edge over your competition is by bidding on competitor keywords. Here’s a closer look at how this works. 

Many keyword research tools allow you to not only see which keywords your competitors are ranking for in their PPC ads, but also how well they’re ranking compared to your business and other local competitors. You may find keywords that you didn’t realize your target audience is searching for that your competitors are bidding on, and you may also find that you need to step up your game to optimize your ads for keywords that your competitors are seeing more traffic for.

Another strategy you can utilize to outrank competitors is to actually use the name of a competing business as a keyword for your ads. That can allow you to rank in searches specifically for your competitor’s business name, so your potential customers will see you even if they’re considering doing business with someone else.

PPC ads can be complicated. Take away the confusion and enjoy the results of a well-run PPC campaign with Plumfun Media. Get started with us today by booking a Marketing Playbook consultation, which will outline your complete roadmap to success with digital marketing from our seasoned marketing experts.