Many small businesses will continue to spend money on digital marketing services for years without really understanding where their advertising budget is going and whether their marketing efforts are really working. Knowing how to assess your business’s digital presence will help you understand how well your digital marketing agency is promoting your business and whether you might need to invest in alternative solutions to boost your digital presence.

Having plenty of online reviews is a good sign that people are finding your business online and enjoying positive experiences with your business. Head to major review sites like Google, Yelp, Better Business Bureau, and Facebook to count your online reviews and assess how often customers are leaving their feedback and whether it trends positive or negative.

Search for your business on Apple Maps and Google Maps to check out your Google Business Profile and Apple Maps listings. First, check that you’ve claimed these listings. Then, ensure that your listings include key data about your business, including updated contact info, a current address, business hours, a link to your website, and plenty of photos.

Visit your website and put yourself in the shoes of a prospective customer. Is it easy to find all the basic info about your business? Does your website feature a smooth user interface with a modern design? Is it easy to assess your brand values from your website? If your website feels a little flat, takes too long to load, or doesn’t provide enough information for someone to want to get in touch with your business, you may need a website redesign to ensure that you’re making a positive impression.

If you aren’t sure where you stand with your business’s digital presence, Plumfun Media can provide a detailed assessment with a custom Digital Marketing Playbook. Your free playbook will offer an in-depth look at your current digital presence and offer a roadmap toward digital marketing success.