Your Google Business Profile (GBP) is a robust tool that can help you master local SEO and become more visible among web users in your local community. However, even once you’ve claimed your listing and added the basics like your business hours, business description, address, phone number, and website, there is still plenty you can do to make your profile even more impactful. Here’s a quick look at some features you may be missing out on with your Google Business Profile.

Anyone can post questions about your business, and anyone can answer those questions on your GBP listing. However, the most reliable answers will come from the business owner. You can check your profile for questions routinely, and you can even ask questions yourself if you want to be sure that some common customer questions are covered on your profile.

Your GBP is almost like a mini website, and it can help you showcase your products or services. Product listings allow you to add a photo, price, and even a link to your online store, so customers can easily find what they’re looking for and purchase it with ease.

You may already know that people can leave reviews on your GBP, but did you know that you can respond to those reviews? Replying to customer feedback publicly helps new potential customers build trust in your business, because you’re showing that you care about how your business is perceived and how customers felt about the service you provided.

Updates allow you to share the latest news about your business, link to different pages on your website, showcase your latest blog posts, or simply offer some fun and helpful information to your customers. Regularly posting updates shows Google (and your potential customers) that your business is active and engaged.

Plumfun Media can help you utilize all the best GBP features as part of our local SEO service. Find out how local SEO can fit into your overall digital marketing strategy by booking a Playbook Strategy Call with us today.