While summer is the busy season for businesses in the travel and hospitality industries, it can be a slower season for other types of businesses. For example, businesses in the financial, ecommerce, and construction sectors traditionally see summer slowdowns. While a slow season can be a stressful time for your business, it can also be a great time to get creative with your marketing strategy, catch up on organizational tasks, and invest in employee training. Here’s a look at some digital marketing ideas that can drum up interest in your business this summer, helping you carry through to the next busy season.

One thing that doesn’t slow down during the summer is travel. That means that social media users are flocking to their favorite apps to post vacation photos or pass time during long layovers at the airport. Capture the attention of those users with engaging social media campaigns. Surveys and contests are a great way to generate more interest in your social media presence and even reach some new followers.

If your industry historically sees a downturn in sales during the summer season, chances are your competitors aren’t investing as much in paid ads as they usually do. That means you have a unique opportunity to score better ad placements and visibility by maintaining or even ramping up on ad spend at a time when your competitors are slowing down.

Summer is a great time to nurture your email marketing list by sending out promotional specials to offer your best deals of the year. For example, if you run an ecommerce business that sees a downward trend in sales through the late summer, consider running a Christmas in July sale with exclusive markdowns for your email subscribers.

If you’re ready to revamp your marketing strategy with our summer digital marketing ideas, reach out to Plumfun Media. We’ll help you develop a comprehensive marketing plan that works for your business in every season.
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