Like marketing for other home services, contractor marketing focuses heavily on building consumer trust and creating a strong local presence for your business. If you are a local contractor in the Sacramento area, Plumfun Media can help you build your digital presence so that your target audience can easily find you and know that your business is the right fit for their job. Here’s a closer look at the key steps we’ll focus on to build your digital presence.

Having a great website is essential for marketing your contracting business. Customers should be able to easily navigate your website to see photos of your work, get more info about the scope of projects your team can take on, and learn what sets your business apart from other local contractors. Another key feature for your website is online appointment booking, which will make it easy for potential clients to schedule an estimate or consultation, allowing you to get in front of more leads faster.

In order to show up in local searches, you must claim and optimize your Google Business Profile listing. Your GBP should offer all the key info people may want to know about your business, including your business hours, a brief description of your services, the types of clients you serve, and your service area. You should also include plenty of original, high-quality photos to help your potential clients get a feel for your work.

Online reviews are important for any business, but they play a critical role in contractor marketing. No one hires a contractor without looking at their reviews from previous customers. Therefore, if your business is lacking online reviews or has had trouble with negative reviews, you should invest in a review management service to turn your reputation around. You should also promote positive reviews on your website and social media profiles to make a great impression on potential customers wherever they find you online.

At Plumfun Media, we love working with contractors and other home services specialists to provide comprehensive digital marketing solutions that help their businesses thrive. Contact us today to learn how we can help you build a better digital presence for your contracting business.