You probably know that online reviews are important for your business. However, you may not realize exactly why those star ratings are so powerful. Your online reputation influences all of your other marketing efforts. Here’s a closer look at how that happens.

Even with the best-looking website and heavy-handed spending on paid ads, customers won’t think twice about your business if you have lots of negative reviews from previous customers or don’t have many reviews at all. In the digital age, online reviews have as much power as personal recommendations from friends and relatives. Therefore, it’s important to invest in review management to ensure that customers get the right impression of your business when they find you online.

Google has a complex algorithm that determines ad placements for paid search and display ads—it’s not just about who’s the highest bidder. One of many factors they consider is each business’s reviews on Google. That’s because Google doesn’t want to recommend businesses to users that aren’t likely to provide a positive customer experience, even if those businesses are paying for ads.

Like Google Ads placements, SEO is influenced by online reviews. While reviews are only one of many factors weighed in ranking sites in search results, they can make a big difference. A high volume of positive reviews shows both potential customers and Google’s search engine algorithms that your business is worth visiting.

With Plumfun Media, you can enhance your online reputation with our review management service that will help you get more positive reviews, share those reviews automatically on your website and social media profiles, and stop negative reviews in their tracks. Connect with us to learn more about review management and our full suite of digital marketing services so you can build a strong digital presence for your business.
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