You’ve claimed your Google Business Profile listing, but how do you make the most of it? GBP optimization is the next step toward boosting your digital presence and improving your local SEO. Continue reading for three tips for optimizing your GBP listing from Plumfun Media.

If your profile lacks a business description, you’ll want to add one. If you do have a business description already, consider whether it provides an accurate overview of your business. Your business description should include plenty of your target keywords and highlight the basics of what your business does and who you do it for. You have a 750 character limit, which is roughly 150 words—be sure to use all of this available space to provide a comprehensive description of your business.

Photos are a key feature of your GBP listing, as they offer customers an inside look at your business and give them an idea of what they can expect from you. Be sure to only use real, original photos on your GBP listing rather than stock photos. Include pictures of your business location, staff, products, and project portfolio.

If your GBP listing contains inaccurate information, it could be doing more harm than good. Double-check that your business name, address, and phone number are current and accurate. Then, update your business hours and include any special hours or holiday closures so that your customers always see the most accurate info on your profile.

GBP optimization is just one of many services we offer at Plumfun Media to help local businesses in Sacramento thrive. We can help you make the most of your free Google listing and round out your digital presence with review management, website optimization, and more. Contact us today to get started.