PPC, or pay-per-click, advertising is a go-to digital marketing strategy for businesses across a wide range of industries. However, it can be particularly advantageous for pest control specialists, as people who are searching for your services usually need immediate solutions (in other words, they’re ready to make a purchase right now). PPC ads can be found on Google, Facebook, or both, and they can play a powerful role in capturing new leads as well as retargeting existing leads who have already visited your website.

Google pay-per-click ads are found on search engine results pages (SERPs) and marked as sponsored results. They are seen in the most prominent areas of the page, so they are often the thing searchers notice first.
We can help you capitalize on that valuable SERP real estate by creating impactful, click-worthy ads that drive results. Ads will lead to conversion-driven landing pages that prompt your new leads to book an appointment, schedule a free estimate, or leave their contact info to join your mailing list. Paired with a strong local SEO strategy, Google PPC ads can help your business get seen more often for key searches like “pest control near me” or “bed bug exterminator in [X City]”.
While Google Ads are great for capturing new leads, Facebook ads are great for nurturing existing leads while increasing the overall visibility of your business. Facebook ads may be shown to users who have already visited your website but don’t yet follow your business on Facebook. You can also carefully curate your PPC ad targeting by tapping into the robust demographic data Facebook collects from its users.
With Facebook ads, you are positioning your business as a local leader in the pest control industry, and you will gain more brand recognition that pays off down the road when passive prospects are ready to make a purchase.
Retargeting ads are especially beneficial for pest control providers because many clients will book one-time services and need pest control solutions again in the future. Targeting passive prospects keeps your business top of mind when it’s time to book services again

While local SEO and organic Facebook posts can certainly boost your business’ web presence, these strategies may not be enough. The pest control industry has seen significant market consolidation by larger companies, leaving smaller businesses struggling to grow their customer base. Paid advertising with PPC ads can level the playing field.
Are you ready to create a digital advertising strategy that gets real results for your business? Plumfun Media is here to help. Schedule a consultation with us to explore how PPC advertising can fit into your digital marketing plan.
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