When it comes to local search, most pest control companies focus heavily on Google Maps, and for good reason. Google dominates search engine market share. However, overlooking your Apple Maps listing could mean missing out on a valuable stream of potential customers. Plumfun Media explains the importance of keeping your Apple Maps optimized.

Apple Maps is the default navigation app for all Apple devices, including iPhones, iPads, and Apple Watches. With millions of users relying on it daily, Apple Maps plays a critical role in helping people discover local services, especially when they’re on the go and searching for immediate solutions like pest control.

If your pest control business doesn’t appear on Apple Maps or has outdated information, you could be losing calls, appointments, and revenue. Just like Google Business Profile, Apple Maps lets you list your company’s name, phone number, website, business hours, and service area. This information needs to be accurate and consistent with other listings to maintain trust and boost your visibility across all platforms.

One of the most overlooked benefits of Apple Maps is its integration with Siri and Spotlight Search. When someone asks Siri to “find a pest control company near me,” Apple pulls that data from Apple Maps. If your listing isn’t optimized—or worse, missing entirely—you’ll be skipped in favor of competitors who’ve taken the time to claim and manage their profiles. Apple Maps also syncs with apps like Yelp for reviews and business photos. Keeping your Apple Maps listing updated and synced with your Yelp profile ensures that potential customers see positive feedback and current images, which can influence their decision to call you.

In today’s mobile-first world, visibility across all platforms matters. While Google may get most of the attention, Apple Maps reaches a different and equally important audience. By working with Plumfun Media to claim, update, and optimize your Apple Maps listing, you’re opening another door for customers to find your pest control business exactly when they need it. Contact us today to learn more.