SEO is a crucial element of any small pest control business’ marketing strategy. Using SEO effectively can improve your online visibility, help you reach your target audience or a new audience, increase brand awareness, and help you compete with larger businesses. Ignoring SEO can have the opposite effect. Other local pest control companies will attract the clients you are trying to reach, and will establish themselves as the leaders in your industry. Here is a look at why ignoring SEO could be costing you pest control clients.

SEO can drive organic traffic to your company’s website, establishing leads and generating engagement and connections with your target audience. When you ignore SEO, you will have to compensate by resorting to more expensive marketing strategies, like paid advertising. Paid ads can be an effective supplementary strategy, but may not be sustainable long-term.

Without SEO, it will be harder for you to reach your target audience. Other local and national pest control companies in your area that are using SEO will appear higher in search engine results, which means that they will get the customers you should be getting. You will lose out on potential leads and key revenue from customers who may have found you organically through an online search.

You can use SEO to speak directly to your target audience, helping them better understand your brand and guiding them on their journey to finding the best pest control company for their needs. Without SEO, customers may not be aware of your brand, and your company may appear less credible or established to people who do come across your website.

At Plumfun Media, we are a team of pest control marketing experts who specialize in helping small local pest control businesses across the U.S. compete in their markets. We can help you establish an effective website and digital marketing strategy tailored to your target audience and short and long-term goals. Call us today or book a strategy session online to learn more about becoming a member of the Plumfun Media family.