If you own a small business, chances are you wear many hats to keep your business up and running. While you may have become a jack of all trades as soon as you decided to start your own business, there are still some tasks that you should outsource to the pros. One of those tasks is managing your digital marketing strategies. While digital marketing may seem approachable on the surface, there’s more to it than meets the eye. As a result, many business owners either get wrapped up in managing their digital presence and lose focus on what they actually do best, or they let digital marketing fall to the back burner and don’t see the type of growth they’d like for their business.

​In short, digital marketing is not a DIY task. Here’s a closer look at why.

Digital marketing isn’t a “set it and forget it” type of project. It takes an ongoing investment and constant tweaking to get right. Posting blogs, staying active on social media, updating your Google Business Profile and Apple Maps listings, and running reputation management services all take time. These tasks also require analyzing data to understand what’s working and what needs adjustments.

It’s a common misconception among small business owners that having a strong digital presence isn’t as important as long as they’re providing great service. However, consumers rely more on the internet to find local businesses to provide the products and services they need. If you’re not positioned to be found by local consumers, you’re missing out on valuable leads and potential sales.

At Plumfun Media, we understand that it can be challenging for business owners to entrust essential tasks to other professionals. But we also understand that digital marketing is too valuable to leave to chance. That’s why we offer affordable, scalable, customizable digital marketing solutions for small businesses in Sacramento, CA. Visit our website to learn more about us and schedule a strategy call to discuss your digital marketing needs.