Nobody likes getting a negative review. It feels like a little sting every time it pops up on your screen. But here’s the thing: those reviews don’t just bruise your ego; they can have a big impact on how your pest control business runs. Plumfun Media is here to talk about a few ways negative reviews can affect your business and why managing them is so important.

This one hurts the most—bad reviews often mean fewer customers, and fewer customers mean less revenue. Studies have shown that businesses with lower star ratings can lose up to a third of their potential income. Even one or two low-star reviews can be enough to push potential clients toward a competitor.

Reputation is everything in pest control. Homeowners want someone they can trust to come into their space and solve the problem quickly. If they see multiple reviews complaining about poor service or unreturned calls, their confidence in your business drops instantly.​

Search engines pay attention to reviews. Google, in particular, rewards businesses with positive feedback by ranking them higher. Negative reviews or too few positive ones can push you down in search results, making it harder for people to find you.

It’s not all bad news, though. A negative review gives you a chance to show great customer service. Responding with professionalism and care can actually turn a critic into a loyal customer and demonstrate to others that you value feedback.

On the flip side, focusing on getting more positive reviews can completely transform your business. Companies with strong ratings often see higher revenue and better customer retention. That’s why reputation management isn’t optional—it’s essential.

Negative reviews don’t have to hold you back. With the right strategy, they can become stepping stones to stronger customer relationships and more appointments. At Plumfun Media, we help pest control businesses manage their online reputation and turn feedback into growth. Ready to get started? Let’s build your review strategy today.