4 Ways to Optimize Your Google Business Profile
Monday, January 22, 2024
4 Ways to Optimize Your Google Business Profile
Google Business Profile (GBP) is a free tool that can give your business more visibility on Google and provide your customers with important information about your business when they search for you online. While your profile is free to claim, it does take some work to refine and optimize so you can make the most of it. The following steps will help you optimize your GBP to improve your local marketing performance.
Update Your Business Description
Your business description should offer a quick explanation of what your business does and who you serve. It should include keywords you’re trying to target with your local marketing, and it should include any characteristics that set your business apart. However, it should also be short and sweet—you are limited to 750 characters.
Choose the Right Business Category
All businesses must select a Primary Category for their GBP. This category should be the best general description of your business, such as “doctor’s office” or “Italian restaurant.” You can choose up to nine more categories that offer further details about what your business does. For example, you may select “salon” as your primary category, and “hair salon” and “nail salon” as secondary categories. You cannot create your own categories, so choose the ones from available options that best describe your business.
Add Your Products and Services
You can add products and services to your profile, each with a description of up to 1,000 characters. Services can include pricing, while products can include an image, link to a landing page, and optional pricing info. Adding these elements to your profile will help prospective customers better understand what your business does.
Publish Posts and Photos Often
To fully optimize your GBP, you should continually update it with posts and photos. Ideally, posts should be added weekly to highlight different parts of your business, such as quick facts, tips, or upcoming events. Photos should be real photos of your business in action, not stock images.
With Plumfun Media, you can make the most of your Google Business Profile and see better results with your local marketing with our local SEO services. Learn more on our website or contact us to get started.
