Small business owners face a lot of challenges when competing with national chains. National chains have more employees, bigger advertising budgets, and the ability to offer bigger discounts or promotions to attract new customers. Luckily, there are some sustainable, cost-effective ways that small pest control businesses in the U.S. can compete with larger local or national companies.

While national chains focus more on developing broad insights into their customer bases, a small local business can develop a deeper understanding of the specific needs of their local customers. By working with an experienced local marketing company, you can conduct market research, develop buyer personas, and determine what your local customers want and need. You can then tailor your marketing approach to offer specific solutions for your local audience.

You may need to be more aggressive in your marketing strategy to compete with larger national companies. You can do so by hiring a pest control marketing agency and establishing your company’s unique selling points. Your USP is what sets you apart from local and national competitors, and it can help you generate leads and establish your reputation among your target audience. Some examples of pest control USPs are eco-friendly pest control options, multi-property rental pest control experience, innovative pest control technology, or a pest control membership or discount program.

Large national chains often don’t have the best customer service. They may lure new customers in with flashy advertising and special deals, but they may not be able to retain their customers long-term. If you focus on establishing solid relationships within your community and providing quality, responsive customer service, you will have a better chance of attracting and retaining local customers.

At Plumfun Media, we offer targeted marketing solutions to small pest control businesses across the U.S. We can help you develop a better understanding of the needs and goals of your local market so that you can tailor your website, social media pages, and advertising to specific local pest concerns. Call us today or book a strategy session online to learn more about becoming a member of the Plumfun Media family.