If you run a pest control company, investing in digital marketing is not optional. The pest control industry is highly competitive in most regions, and customers who need extermination services are likely to head to the web to find a reputable pest control specialist in their area. Therefore, you won’t want to skip these pest control business marketing tips that will help your company stand out in your service area.

When your potential customers look for local pest control businesses online, they will likely use Google Maps or Apple Maps to find local, reputable businesses in their area. If you have not claimed and optimized your Google Business Profile (GBP) and Apple Maps listings, you could be missing out on visibility in your local area.

Because pest management technicians will enter their clients’ homes and businesses, it is especially important to establish consumer trust before you ever meet your clients in person. Using social media platforms like Facebook and Instagram can showcase your business’s personality and create a friendly image that your potential customers feel like they can trust.

Before booking an appointment with your business, your customers will head to your website to learn more about your services, the types of pest control methods you utilize, and your company’s mission and values. Make it easy for customers to find the information they’re looking for with a website that loads quickly, is easy to navigate, and includes plenty of real photos of your team and completed projects.

Digital marketing for pest management companies is all about building credibility, which is why online reviews are so useful. If your business already has reviews on sites like Google, Facebook, and Yelp, be sure to respond to them publicly to show that you stand behind your work. If you’re lacking in online reviews, consider running a review management service that will help you collect more customer feedback and boost your online reputation.