Determining Where to Start with Your Small Business's Digital Marketing Strategy
Monday, December 18, 2023
Determining Where to Start with Your Small Business's Digital Marketing Strategy
Developing a successful digital marketing strategy for your business will help you compete in the digital marketplace alongside companies that are much bigger and more established than yours. No matter what your digital marketing budget is, you can develop tools and resources that will help you maximize your growth potential, boost your revenue, and meet your customers where they are. Let’s take a look at how a digital marketing playbook will help you get started with your small business marketing strategy.
A Roadmap to Success
A digital marketing playbook is a roadmap to success in the digital marketplace. It will contain a time-tested and proven digital marketing plan template that you can adjust and configure to meet your company’s specific goals, mission, and vision. The playbook will outline marketing strategies, define terms, and walk you through proven methods for improving your digital presence and maximizing growth.
Clear, Concise Step-by-Step Instructions
Your digital marketing playbook will contain clear, concise, step-by-step instructions for creating a digital marketing strategy that you can tweak to meet the needs of your business. Your digital marketing strategy should include:
- Creating buyer personas.
- Identifying your digital marketing goals and the tools you will need for success.
- Assessing your existing marketing channels.
- Analyzing your owned media campaigns and earned media campaigns.
- Creating consistency and collaboration between your digital marketing campaigns.
Identify and Evaluate Digital Marketing Strategies
Finally, your playbook will identify and evaluate digital marketing strategies that you can use to achieve success. By defining and explaining these strategies, your playbook will make it easier for you to determine which ones will work for your company and help you achieve your vision. The most effective small business digital marketing strategies are:
- Content marketing.
- Paid advertising.
- Account-based marketing.
- Search engine optimization.
- Social media marketing.
- Influencer marketing.
- Podcasting.
- Email marketing.
- Video marketing.
Establish Trust and Brand Recognition
The way that your company responds to your online reviews can help you establish trust and build brand recognition. Whether a review is positive or negative, a friendly response from the business owner or manager goes a long way towards improving your online reputation. Rather than being seen as a nameless, faceless corporation, you will be seen as an accessible, reputable brand they can trust.
At Plumfun Media, we offer a free Google guide that offers simple steps to increase your company’s exposure on Google without paying for it. We also offer a comprehensive, strategic digital marketing playbook that will help you design the framework for digital marketing success. Call us today or book a strategy session online to learn more about becoming a member of the Plumfun Media family.
