Routinely assessing your website’s metrics is an important part of digital marketing because these metrics will tell you how often people are visiting your website, how much time they’re spending there, and which pages they’re looking at the most. Another key piece of data to look at is your website’s bounce rate. Your site’s bounce rate is the percentage of visitors who leave the site after viewing only one page. The higher your bounce rate is, the less likely your site is to be featured prominently in search results, meaning you’ll have poor website SEO. That’s because Google and other search engines will determine that your site isn’t offering a good user experience, and it’s not providing visitors with the information they need to answer their queries.

If your bounce rate is high, here are some potential reasons why:

Technology has conditioned web users to expect instant results, so if your website takes a long time to load—even just a few seconds too long—visitors are likely to get frustrated and click away. If your website is slow to load, it may be bogged down by unnecessary plugins, need image reformatting, have too many redirects, or feature an outdated design. Whatever the reason is, your potential customers aren’t likely to stick around when they can click over to a competitor’s website for a faster, more streamlined browsing experience.

If your site visitors are not clicking on other pages when they visit your site, they might not know where to click to find more information. Your site should have a clear menu at the top of each page, and it should feature internal linking and clear calls to action to compel users to click through to other pages.

Customers usually don’t visit your website simply to make a purchase or book an appointment. First, they’ll want to do research about the products and services they may need. Your website should offer plenty of information that can help consumers better understand their own needs and potential solutions to a problem they may have. If your website doesn’t have a depth of content, it may not be a welcoming place for research savvy consumers.
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​Rethink your website with Plumfun Media. We build websites that can truly speak to your target audience and help you capture more clicks and lower your bounce rate. Contact us today to schedule a website design consultation.