marketinghub
marketinghub: your website marketing recipe for success
go beyond the traditional website
Think about how much the internet has evolved over the past decade. Now consider how much your website has changed in that time. Despite the constantly changing landscape of the internet, many businesses are stuck in the old ways of website marketing. Unfortunately, many web design agencies encourage this trend by failing to evolve their approach to web design for their clients. At Plumfun Media, we’ve upgraded from traditional websites to MarketingHubs, which are designed to help local businesses claim their market online and speak directly to their target audience, so they see more leads and conversions to continue their growth.
We used to do website marketing the traditional way, so we know why it simply doesn't deliver results.
We used to do it the old fashioned way, too. We would ask the client what they wanted, what they wanted to say, how many pages they needed, what the pages would be called, and then send them on their way to write the copy and collect the images. Sometimes it was years before they came back with their content; we’re not kidding!
We had been making websites and marketing them for decades. We have attended certifications and marketing conferences and studied effective UX/UI. We knew what businesses needed—why were we asking them to create the strategy and write the content?!
That’s when we collectively created what is now called MarketingHub. We baked everything into the process to develop a framework that we knew local businesses would need to succeed in online marketing. We then streamlined the process to make it faster without skimping on design and branding.
Marketing Hubs come with everything your website needs to reach and resonate with your target audience.
branding
We start where you are by collecting the visual assets (logo, and color/graphics if you have them) that have been created in your organization, and asking you questions about how you want to be perceived, including what you might like to see differently with your brand. Our expert designers then create a Brand Board that communicates your unique perspective. We guide you through the Brand Board and the various options to choose from. By the end of the guided branding session, you will have a complete brand board and a library of branding elements to use in your other marketing efforts!
on-site SEO
As a digital marketing agency, we couldn’t figure out why most agencies were launching websites without the necessary tools to perform well on search engines. Instead of offering SEO as an expensive add-on, we baked this important strategy into our process. H1s, keywords, alt tags, meta-descriptions, page titles—we have you covered! And as always, we stay on top of the industry trends and new technologies so we can implement new strategies as they are tested and proven.
copywriting
You are not a copywriting expert, so why do other agencies expect you to write your own marketing copy? We use a team of copywriting experts who are trained in leading website marketing copy strategies. There are three goals when it comes to copywriting:
1. Your copy should be written in an established voice that is consistent with your brand identity.
2. Your copy should be written for and speak directly to your target audience.
3. Marketing copy should grab the attention of the audience and be interesting and clear to understand.
photography
No, we are not sending a guy with an iPhone to collect some images for your website. All our experts are indeed experts. We have professional photographers who speak to you about your company and curate a shot list for your place of business. During your scheduled photography session, they set up lighting and walk your “models” through various shots for the website. Photography is a significant part of telling the authentic story of your company and building trust through these ‘real life’ images. We also offer alternative photo solutions that tell the story of your brand if on-site photography is not an option for your business.
email magnet
We know the power of collecting a database of customers you can market to. Sometimes your site may attract potential clients, but they are not ready to buy just yet. Instead of letting them go with the likelihood they will forget you, give them some value in return for keeping the conversation going. We will help you develop a value-added lead magnet that can be given in exchange for their email address.
boomerand pixel
Did you know that when someone visits your site, you can make sure they see your company again when they go to Facebook later? It is another great way to keep the conversation going with potential customers. We install the pixel on your site, so it is ready to use for Facebook ads. Need help with Facebook ads? We do that too!
web for all accessibility
We provide an accessibility tool so that you don’t limit your audience by not making your site accessible to people with varying visual, motor, or hearing abilities. Create a more user-friendly internet for all by ensuring your website aims for these standards.
call-to-action rich design
You don’t want potential customers visiting your website, finding the information they need, and then thinking, “Now what?” Call-to-action rich copy and design ensures that your future customers know exactly how and where to take the next steps. Google loves effective call-to-actions because they’re part of a high-quality user experience.
core strategy pages
With our experience in supporting and marketing thousands of websites, we know the most important pages for conversion. We will ask you some key questions about your business, but we will take it from there to make sure all the boxes are checked when it comes to demonstrating authority and integrity, taking website visitors step-by-step through a choreographed process.
think your small business can't afford this level of website marketing?
the truth is, you can’t afford not to build your online presence
It’s common for small- and medium-sized businesses to underestimate their marketing needs. Some might say they have enough leads right now or that they only need a basic website, not a full-blown marketing strategy. The reality is that the way people make purchase decisions has changed, and decision making begins in the digital space. If your business doesn’t have a strong digital presence, you’re likely to get left in the dust.
our collaborative process gives your marketinghub a unique voice for your business.
your website, your way
We’ve streamlined our process to reduce the timeline required to build your new website, but we still include a few collaborative sessions in our process to ensure that your website truly speaks for your business. Following your Brand Board session, you’ll have a chance to meet up with your project coordinator to walk through the copywriting strategy for your website, so our writers get to know your business inside and out. Then, we can tell your story through the visual elements of your website, as well as the words on the page.