Most digital marketing solutions focus on building brand awareness and generating leads—and there’s a good reason for that! You won’t get very far in your online marketing if no one knows about your business. But what do you do with those leads once they’ve connected to your brand and visited your website? How do you get those one-time customers to become brand loyalists who keep coming back to your business? One effective solution is email marketing. With a well-designed email campaign, you can get more information to your existing and desired customers to build future sales opportunities and create a more personal connection with your brand.
You might think that marketing emails are likely to get lost among a sea of messages.
Furthermore, email is the leading way customers in the U.S. discover coupons from brands. Sending monthly or even weekly messages to your contact list can be an effective way to stay top of mind with current and potential customers.
One of the biggest challenges with email marketing is building a high-quality market list of contacts who are likely to be interested in hearing from your business. Gone are the days of purchasing contact lists. Instead, it’s much more effective—and ethical—to build your own market list through strategies like adding an email opt-in on your website header or footer, including newsletter signups at checkout for your digital storefront, adding a signup button to your social media page, or creating a pop-up offer on your website’s homepage.
If you’re not sure where to begin building your client list, our digital marketing team can give you plenty of ideas!
Another roadblock businesses face with email campaigns is not knowing what to write about. Fortunately, our team is here to help. We can help you identify the news and information your audience will want to hear about and create compelling copy that will keep their eyes on your message.
Emails need to be displayed on phones, tablets, and desktops. That’s why we design responsive templates, made to convert. Our templates make your emails look great and get read.
Sending emails to hundreds of clients can be daunting. We’ll take care of sending news to your mailing list and recommend the right email marketing software, so you can worry about running your business.
Do you know how to write so that customers are dying to buy more? We do. We create great content that keeps customers engaged with your brand. Plus, you’ll always have the final say on copy, as we’ll send you a preview before each email campaign goes live.
Master the art of email marketing with the experts at Plumfun Media. Contact us to schedule a consultation with our team.