You’ve invested a lot of time and money into building your website, so it should continue to serve as a boost to your online presence for years to come, right? Well, yes and no. Sure, Google favors well-built websites, but it also looks for websites that post new content regularly. Content marketing is how you can grow your website’s footprint. Plus, it offers an opportunity to answer common customer questions and showcase your industry expertise.
Many businesses brush off content services, assuming they don’t really need a blog or can just write one themselves. So, investing in content marketing can provide your business with an edge over your competitors who are sleeping on this service. Plumfun Media’s team of seasoned content writers can help you see increased brand loyalty, a higher volume of website traffic, and a more positive user experience on your website.
You might think of a blog as an extra feature that would be nice to have on your website, but isn’t really necessary.
Why are marketers so invested in content marketing? The answer comes down to SEO. There are tons of factors that play into your site’s performance in search. Among those factors is the frequency of updates to your website and the volume/variation of keyword usage. SEO content writing provides an opportunity to incorporate plenty of relevant keywords on more pages of your site, while answering common questions for your potential clients and making them more informed about what your business does.
Many of our clients have come to us for content writing services after they’ve tried to implement a content plan themselves and failed to keep up with it or simply become frustrated. The fact is that writing is not everyone’s strong suit, and SEO writing involves numerous best practices that the average person just isn’t aware of. Therefore, you may find that trying to manage content marketing in-house is not yielding positive results, but still takes up tons of your time.
With Plumfun Media, you’ll get the expertise that comes with counting on a dedicated team of content writers along with a customized approach that feels authentic for your business. Before we launch your content plan, we’ll guide you through an extensive intake process that lets us get to know your business inside and out. We want to know what you do, what sets you apart, and why you do what you do. With this information in mind, we can formulate fresh, keyword-rich blogs in a variety of lengths to keep your website relevant and engaging. Those blogs can then continue to provide exposure with shares on social media, links in marketing emails, and more.
Schedule a strategy session with our digital marketing team today to get started.