With millions of users logging into Facebook every day, it’s hard to overstate the importance of social media marketing with this enduring platform. Facebook remains the most popular social media platform even in 2024, and most consumers expect to find their favorite businesses on this platform. However, simply having a Facebook profile and posting the occasional update isn’t enough to get seen by your target audience and see the conversions you’re hoping for. To take your Facebook presence to the next level, you need to invest in Facebook ads. Here’s why.

When you make organic, or unpaid, posts on Facebook, they will only be seen by users who already follow your brand—and even then, only a fraction of your followers may see those posts pop up in their feeds. Conversely, paid Facebook ads will be seen by people who are likely to be interested in your brand but may not follow you yet. 

Because Facebook has so much demographic data available for its users, you have a high degree of customization for who will see your ad. You can lock in an audience that is likely to want to buy your products and services and connect with your brand’s mission.

Facebook ads are highly scalable, so you can adjust them to your budget and increase ad exposure as your business grows.

If you’re ready to dive into the world of Facebook advertising, Plumfun Media is here to help. We can optimize your Facebook ads to speak to your target audience and show you real results with monthly reporting to keep you in the loop. We’ll even keep your ads fresh and relevant with a quarterly ad copy refresh. Schedule your Facebook ad consultation with our digital advertising experts today to get started.