Your Google Business Profile (GBP) serves as a sort of mini website for your business where potential customers can get a snapshot of what your business has to offer, see your contact info and business hours, and leave reviews. Optimizing your GBP listing can help you rank higher in local Google searches and appear more frequently on Google Maps. However, GBP optimization isn’t a one and done process. To keep your listing active, you should regularly add updates and photos. There are several types of updates, or posts, you can add to your GBP. Weekly updates are ideal for encouraging a higher volume of user engagement and keeping your profile on Google’s radar. Here’s a quick look at what you might post.

Discounts, sales, and promotions are always helpful for getting more customers through the door. Make it easy for customers to see when you have special offers available with your GBP. You can add set dates to your offer to create a sense of urgency for customers wanting to take advantage of a special deal. 

Are you hosting an open house, community gathering, or other event at your place of business? GBP updates make it easy to share the details right on your listing.

Even if you don’t currently have sales or special events on the horizon, you can keep your customers informed with posts highlighting the different products or services your business offers. Be sure to add a high quality photo demonstrating those products or services in action and include a link to your website where customers can learn more.

Another great post idea is to share fun facts and industry news related to your business. This is a great way to showcase that your business is an expert in your industry. Consider aligning your GBP updates with your blog schedule, so you always have something new and interesting to post on your profile.