Blogging is an effective form of content marketing that can keep your current and potential customers engaged with your business online. Not only will a regularly updated blog keep people coming back to your website to read each week’s new post, but it will provide sharable content that can be repurposed in social media posts and linked on your Google Business Profile. However, many businesses aren’t sure where to start when it comes to blogging. Below are some ideas for what to post on your business’s blog.

One of the benefits of blogging is that it can help you position yourself as an authority in your field. By offering insight into your industry, you not only help your target audience better understand what your business does, but also why you’re the experts they should choose when they need your services. For example, if you run an HVAC company, you can post blogs about how furnaces and air conditioners work or offer a rundown of the most popular air conditioner brands in the U.S.

Another great way to showcase your industry knowledge while offering helpful information to your readers is by blogging about tips and tricks. For example, a veterinarian might write posts about what to feed a dog at different stages of life or tips for grooming your cat.

Your blog shouldn’t simply be an advertisement for your business, but it may serve as a place to post updates about your business. Opening a new location? Hiring a new employee? Hosting a special event? These are all great topics to feature in a short blog post.

Customers like to know that the businesses they shop with are connected to the local community. You might schedule monthly posts highlighting local events and news, charitable organizations, and even other local businesses.

Content marketing can be a valuable component of your digital marketing strategy, but it’s often hard for businesses to keep up with a regular schedule of blog posts. Plumfun Media is here to help. Count on us to create a comprehensive editorial calendar and put our talented writers to work generating exceptional blog content that will keep your readers coming back.