Before making a purchase, most people will first head to the internet to do their research on what type of product or service they need and who they should buy it from. As a business, it’s important to cater your digital marketing strategies to prospective buyers who are at different phases of the buyer’s journey, so you can capture their attention at just the right time and in the right way. Here’s a look at the marketing tools you might employ for every stage of the process.

During the awareness phase, prospective customers are only just becoming aware that they have a problem they need to solve. They might head to Google with queries like “How do I fix a broken faucet?” or “What are the best waterproof shoes for winter?”. You can be there to answer their questions by utilizing content marketing with educational blogs, social media marketing, and website optimization to boost your position in organic search results.

In the consideration phase, buyers are weighing different options for solving their problem. For example, they may be considering whether to attempt DIY plumbing repairs or call a professional. In this phase, you can reach buyers with tactics like Facebook and Google ads, email marketing, and continued use of content marketing. This is a time to educate your audience and offer a look at the benefits of your products and services.

During the decision phase, buyers know what they want to purchase, and they’re selecting the right company to spend their money on. Now is the time to boast the benefits of your business specifically through email marketing, retargeting ads, and review management.

With Plumfun Media, you can bring all the right digital marketing strategies together to reach audiences at every stage of the buyer’s journey, so you see increased customer activity across the board. Contact us today to schedule a strategy call with our team.