PPC, or pay per click, ads are part of a well-rounded digital marketing strategy, but some businesses overlook PPC ads in favor of organic search marketing. However, when used correctly, PPC ads can boost organic search marketing efforts and provide more immediate results to get your business seen online. Learn more about the role of pay per click advertising below.

SEO, also known as organic search marketing, can help your business climb to the top of search results, making you more likely to get seen by your target customers. However, SEO takes time to work. PPC ads can boost you to the top of Google search results among sponsored results, which have the most prominent real estate on any search engine results page (SERP).

PPC ads can be great for brand recognition, but more importantly, they are very effective at engaging people who are ready to make a purchase right away. For example, if someone is searching for “electric lawnmowers near me,” they are probably considering purchasing an electric lawnmower soon. Now, say they see an ad for your hardware store offering a discount on the latest electric lawnmower models; they’re likely to follow through with a purchase from your store in the near future if they click your ad.

Along with reaching new audiences, PPC ads are great for reengaging audiences who have visited your website, followed you on social media, or interacted with your business in other ways online. With retargeting ads, you can keep your business top of mind with potential customers, so they’re more likely to come back to you when they are ready to buy.

Put PPC ads and other proven digital marketing strategies to work for your business by connecting with Plumfun Media. Contact us today to schedule your strategy call with our experienced marketing experts.