When you think about digital marketing, you probably think of it primarily as a tool for getting new leads and converting those leads to paying customers. However, any business owner knows that sustaining a business counts on having a large base of returning customers, not just getting new customers through the door. Fortunately, there are many digital marketing strategies geared toward turning one-time customers into lifelong brand loyalists. Here’s a closer look at how you can use those strategies to keep your business thriving.

Digital ads can do more than build brand awareness. They can present special offers to returning customers and strategically remind those customers of your business at just the right time. Remarketing with paid ads will help you target only those customers who have visited your website or previously made a purchase.

Tools like email marketing and social media marketing can allow you to reach out to customers you haven’t heard from in a while. For example, a pest control company might send an email to previous customers at the start of spring to promote their services just as those customers are beginning to think about retreating their homes and yards for seasonal pests.

Part of a robust digital marketing strategy is increasing the quantity and quality of your online reviews. By reaching out to previous customers and asking them to leave reviews, you can get them thinking about the positive experience they had with your business, which may encourage them to come back again. Plus, those reviews will help bolster your reputation with new prospective customers as well.

Plumfun Media can help you capture all parts of your target audience to create a steady stream of new and returning customers to support your business. Get a complete assessment of your current marketing needs by booking a Digital Marketing Playbook consultation with us today.