How to Build a Foundation for Your Business’s Online Presence

Monday, November 18, 2024

Running a local business is about more than simply offering great service. While you might be great at what you do, you need to ensure that potential customers can find your business online so that you can gain new loyal customers and continue to grow your business. That’s where Plumfun Media can help. We have a passion for helping small, local businesses in Sacramento thrive. Here’s how we’ll help you build a strong foundation for your business’s online presence.

Start With a Great Website

Without a website, your business will be virtually invisible online. You need a well-designed, informative website that reflects the professionalism and authority of your business. Your website should also incorporate your business’s branding with the right colors, fonts, and graphics. With a MarketingHub website from Plumfun Media, your website will serve as a digital storefront for your business, helping you speak to your target audience and offer all the information and trust signals potential customers are looking for.

Claim and Optimize Your Local Business Listings

In order to get found by local searchers in your area, your business needs to be listed on Google Maps, Apple Maps, and Bing. Using Google Business Profile and Apple Business Connect, you can claim and optimize your local business listings to improve your visibility online. You should also claim listings on third party sites like Better Business Bureau, Yelp, Angi, and others.

Utilize Review Management Software

Even if you have a great website and active local listings, potential customers may be hesitant to schedule an appointment with your business if they don’t see many positive reviews from previous customers. Review management software can help you gather more reviews from happy customers while stopping negative reviews in their tracks, so you can build more trust with potential customers.

Building an online presence doesn’t happen overnight, and it takes a continual investment in managing your website, reviews, and local listings. Plumfun Media can take care of all the hard work for you, so you can focus on what you do best.

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