You probably already know the importance of having a great website, but you may not know the benefits that can come with adding a blog to your business’s website. A blog is the perfect place to share updates about your business, industry news and trends, and helpful information to answer your customers’ most common questions. Maintaining a blog can also offer benefits for your SEO efforts. Here’s how.

You probably already know the importance of having a great website, but you may not know the benefits that can come with adding a blog to your business’s website. A blog is the perfect place to share updates about your business, industry news and trends, and helpful information to answer your customers’ most common questions. Maintaining a blog can also offer benefits for your SEO efforts. Here’s how.

Using the right keywords across your website copy will help you rank better in search results and quickly let Google know which products and services your business offers. Blogs offer an opportunity to naturally incorporate more keywords and utilize long-tail keywords that match up with more specific search queries.

One factor that Google weighs when listing search results is how often websites are updated. By publishing regular blog posts, you can keep your website active and let Google know that you are consistently updating your site with accurate, relevant information. If you are going to add a blog to your website, you should aim to update it at least twice monthly, although weekly blog posts can be even more beneficial.

Develop your content marketing strategy with the digital marketing pros at Plumfun Media. We can help you manage your entire digital presence with content marketing, local SEO, review management, website design, and more. Contact us today to schedule a strategy call where you can discuss your business’s online marketing needs.