Think about the last time you looked up a business online. You probably visited their website, checked out their social media pages, and—perhaps most importantly—read their reviews from previous customers. Online reviews carry a lot of weight for potential customers. Most people trust them as much as personal recommendations from friends and family. But how do you know if your business has enough online reviews to make an impression on potential customers? Continue reading for a closer look at how to improve your online reputation with more customer reviews.

There is no magic number of reviews that will make your business appear trustworthy to potential customers. However, a higher volume of reviews is generally best. But it’s not just the quantity of reviews that matters; it’s the quality. Consumers want to see current reviews that were written within the past month, and they aren’t necessarily looking only for positive feedback. They might focus more on negative reviews and how your business has responded to them. One or two negative reviews won’t tank your reputation, especially if you’ve taken time to respond to those reviews and try to make things right with the customer.

Because it is important to have a steady stream of new reviews on platforms like Google and Yelp, you’ll want to invest in review management as part of your digital marketing strategy. Review management will provide customers with timely reminders encouraging them to leave reviews on your preferred sites, and it will help you stay up to date responding to recent reviews.

With Plumfun Media, you can grow your business’s online reputation with review management services along with SEO, PPC ads, website design, and other essential digital marketing strategies. Contact us online to schedule a strategy session with our marketing experts.